The American Red Cross is currently seeking a Regional Marketing Program Manager. This is a full time position located in Chicago, IL. The selected candidate must reside in the region and live within 50 commutable miles of the key market area.

This position is a critical component of the American Red Cross regional team and infrastructure. Responsibilities include carrying out marketing functions in local markets in partnership with the Humanitarian Services (HS) Marketing team to drive results. This position works to raise the visibility of the Red Cross to help communities understand how to access Red Cross services, support fundraising, Preparedness Health and Safety (PHSS) activities and enrollment. It supports the mission of the organization across all lines of service.

Reporting to the Regional Communication Director, this position works in close collaboration with Humanitarian Services Marketing, to provide marketing support for fundraising, disaster cycle, SAF, biomedical services, health and safety and volunteer management staff. This position is matrixed to the Humanitarian Services Marketing Field Director specifically assigned to support the Top 10 markets. The Humanitarian Services Field Director supporting these Top 10 Markets will share goals of increased revenue and local visibility/presence, as measured by leading indicators (TAT and quality) and lagging indicators (revenue and enrollment).

Major Responsibilities :

In partnership with the Regional Communication Director and the appointed HS Field Director assigned to the Top 10 Markets, will implement a strategic plan and calendar that is aligned with national and regional marketing programs and corporate communication priorities that support service delivery and revenue generation efforts across all lines of service.

Working with HS Field Director, creates and develops strategies for promoting and selling PHSS products or services and increasing enrollment in PHSS classes. Advises HS Marketing team on local and regional opportunities to enhance sales of PHSS products, services and increase enrollment.

Utilizing Brand Central and HS Marketing Field Operations Team, will support the region in the creation of marketing content (either directly or through the supervision of volunteers) and execution of marketing programs that enable them to successfully raise funds, communicate with key constituents and deliver the mission of the American Red Cross in their markets.

Utilizing Brand Central and HS Marketing Field Operations Team, will support fundraising staff in the creation of content for donors (either directly or through the supervision of volunteers) including but not limited to donor bulletins, donor certificates, invitations, etc.

Works closely with HS Marketing Field Operations Team to deliver compelling content to appropriate segments to increase revenue and enrollment based on consumer insight data. Delivers the right content to the right audience at the right time to impact goals.

Branding:

In partnership with the HS Field Operations Team, serves as the brand ambassador for the region, adhering at all times to Red Cross brand guidelines and holding the Red Cross brand in the highest esteem, leveraging consumer insight data and brand strength research.

Utilizes Brand Central and HS Marketing Field Operations Team to develop brand and creative content to support a variety of activities and advertising material used in external publications and media placements.

Works with HS Field Director assigned to the Top 10 Markets to enhance fundraising programs and increase revenue.

General Marketing:

Utilizes various marketing channels to increase local visibility and engage communities in Red Cross programs, services and special events. Identifies regional growth and visibility opportunities for the Red Cross.

In partnership with HS Marketing Field Operations Team, will coordinate resources necessary for the delivery of online and direct mail/direct response programs (CDRP).

Participates in test and learn scenarios that increase local revenue and enrollment.

Internal Communications:

Serves as a point of integration between the HS Marketing team and the region.

Participates in Marketing meetings, calls and trainings to remain informed on critical tactics and strategies and to keep lines of communication open.

Works closely with regional staff to enhance and develop local efforts around national campaigns and initiatives.

Provides feedback to divisional marketing leadership on successful campaign and revenue strategies as well as practices that exhibit higher than normal performance.

Works closely with CDO and development staff to develop marketing strategies for fundraising campaigns, initiatives, and events.

Collaborates with the Regional Communications Manager to develop an annual plan that integrates communications messaging with marketing channels in the market.

Management:

Develops and sets individual and departmental team performance goals and manages/drives change.

Finds and implements ways to improve or increase the quality and production for the work directed.

Manages and leads assigned staff and volunteers. Supervises and delegates responsibilities to marketing volunteers.

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